CV

Experience

UX Copywriter
Bitly
2023 - 2025

• Auditing product copy

• Collaborating with UX designers and researchers to map customer journeys

• Establishing content guidelines, a content library, and scalable processes for a growing team

• Collaborating with translation team to localise product copy into other languages

• Contributing to product development process with a content strategy perspective

• Working with Product, Design and Engineering teams through development and implementation cycles

UX Writer / Content Designer
JOIN
2022 - 2023

• Planning, writing and executing product copy to improve the user interface

• Supporting the content marketing team in developing engaging copy, landing pages and articles

• Conducting user research and testing

• Establishing UX copy style guide and library

UX Writer
Akt.io
2022

• Improving usability, optimising interactions and personalising user relationships

• Writing copy for web and app products

• Conducting research

• Establishing content style guide

UX Writer
Fiverr
2021 - 2022

• Voluntary placement

• Mapping user journey for onboarding

• Making copy recommendations and designing layouts

Content Designer
Transport for London
2015 - 2021

• Writing and designing content for various user-facing formats (posters, leaflets, emails, social media)

• Translating complex briefs into clear, concise, effective copy

• Managing redesigns of Tube map products

• Mapping user journeys and designing station signage schemes

Education and Training

UX Writing Academy Training Programme
UX Writing Hub
2021 - 2022

MA in English
King’s College London
2011 - 2012
Merit

BA in English and American Literature
University of East Anglia
2007 - 2010
First Class Honours with Distinction - ‘Starred First’

Languages

English - Native

German - B2 level

Mandarin - Basic